Tell us about your business.We build your website.
ThemeSmith builds and looks after websites for UK small businesses. Describe your business in a chat, choose a design direction, and see your home page in about twenty minutes. After launch, ask for changes in your dashboard or on WhatsApp.
Choose your pages, see the exact price, then pay to start.
£29 for your first page, £15 for each one after. Hosting is free for the first month, then £15 a month.
Small business websites we've built.
Sites we've built to show the range.
See more of our work →How it works
How we build your website, start to finish.
Harbour Loaf is a sourdough bakery and café on the Worthing seafront. Sam answered a few quick questions, picked a design direction, and had a live site about half an hour later. Six steps, and they are the same for every business we build for.
Step one
Sam answered a few quick questions. That was the whole brief.
No template, no brief document. The bakery's name, where it is, what it does in Sam's own words, the way you would talk to someone at the counter, and the pages it needed. The build started from that.
- Written in
- The dashboard
- Questions to answer
- a few
- Templates to browse
- none
- Time it took Sam
- a couple of minutes
Sam, Harbour Loaf · Worthing
I'm Sam. Harbour Loaf is a sourdough bakery and café on the Worthing seafront. We bake every day — cardamom buns, a seaweed sourdough we're rather proud of, weekend pastry boxes, and a Sunday bread-making class for people who want to learn at the bench.
We want a site that feels warm and a bit salty-coastal, never posh. People should see what we bake, when we're open, and how to book the Sunday class.
ThemeSmith
Thanks, Sam. Warm and a bit salty, never posh: the seafront, the seaweed sourdough, the cardamom buns, the weekend boxes and the Sunday class at the bench, with what you bake, when you're open and how to book easy to find. Give us a few minutes and we'll show you three ways the home page could go.
Sam's pick: Thursday's bake
Window seat
Bakery ticket
Step two
Three directions for the same words. Sam picked one.
Each one a genuinely different home page for Harbour Loaf, built from that message, with anything Sam had not actually said taken out. Sam picked the deep sea-blue one with the Sunday class pinned on a yellow card.
- Directions shown
- 3
- Picked
- 1
- Sam's pick
- Thursday's bake, sea blue, yellow card
Step three
About twenty minutes later: here's your home page.
Say what to change, or approve it. Thursday's bake, on a deep sea-blue ground, the Sunday class pinned to it on a yellow card. Sam watched it arrive, read it the way a customer would, and approved it.
- Home page built in
- about 20 minutes
- Then
- Look at it, ask for changes, or approve it
- Built next
- Nothing, until the home page is approved
Step four
Ten minutes more and the rest arrived. Then it went live.
Once the home page was approved, the other pages were built to match: What We Bake, the Sunday class, Visit Us, and a privacy page included free. Then Harbour Loaf went live on our hosting, on its own domain.
- Remaining pages
- about 10 minutes
- Privacy page
- Included, free
- Hosting
- Ours, on Harbour Loaf's own domain
What We Bake. Out of the ovens: the board, and what day each thing is baked.
Sunday Class. Sunday. At the bench. Learn to bake. Book a place, or ring.
Step five
No logo, so we drew one from the same words.
Harbour Loaf arrived without a logo, so we drew options from Sam's message and Sam picked one: the name boxed in cream, underlined, sitting on the header's own sea blue. If you already have a logo, we use yours and draw nothing.
- Reads back as
- Harbour Loaf · Worthing seafront
- Sits on
- Its header's sea blue
- If you have a logo
- We use it
Step six, for as long as you like
Months later, a Tuesday. One message changes the site.
Sam sends a message from the bakery, on WhatsApp or in the chat on the dashboard. The site changes. No editor to learn, no evening lost to it, nothing to remember how to do.
The same for you. "Add Saturday hours." "Swap the photo." "Put the new price list up." Say it the way you would say it over the counter, and it goes live.
- Change by
- Sending a message
- Where
- WhatsApp, or the chat on your dashboard
- Editor to learn
- none
- Covered by
- The monthly credits on your plan
Tuesday
What if I don't like it?
Nothing else is built until you approve your home page. Before you do, ask for up to five changes and one complete rethink, all included.
Your domain is yours. It stays yours whatever happens.
Cancel any time, from your account. The plan is monthly and there is no contract.
The price
How much does a small business website cost?
A four-page website: £74 once. Then £15 a month, and the first month is free. You see the whole price on the quote page before you pay. Pick how many pages you want and it adds up in front of you.
Built once
£74paid once, for four pages
£29 for the first page, £15 for each one after, up to eight pages. A privacy page is included free.
- Home page£29
- Second page£15
- Third page£15
- Fourth page£15
- Privacy pageincluded
- Two or three design directions, your logo drawnincluded
Kept live
£15a month, Starter
One site, on our hosting, on your own domain. The first month is free. Cancel any time from your account.
- Hosting on your own domainincluded
- Security and backupsincluded
- Changes by message, WhatsApp or dashboard150 credits a month
- Checked at desktop and phone size before it goes liveincluded
Business is £39 a month: up to three sites, 500 credits a month, and the ThemeSmith line off your footer when you ask. See the full pricing →
Changes by message are covered by credits. A small edit, like a word, an opening time, a price or a photo, uses about 15 credits, so Starter covers around ten a month. Top up any time; bought credits never expire.
Who's behind it
"I'm Chris. I spent twenty years running web agencies and watched the same thing again and again: a business pays a fortune for a site, it launches, then it quietly rots because looking after it costs as much as the build. ThemeSmith is what I wished I could have offered the people we had to turn away."Chris Painter, founder of ThemeSmith. Brighton.
Websites for your trade.
What we build for your kind of business, and what it costs.
Questions people ask.
The ones that come up before someone presses the button. The pricing page has the rest.
- How much does a website for a small business cost?
- With ThemeSmith, £29 for your first page and £15 for each page after that, up to eight pages, paid once. A four-page website is £74. Keeping it live is £15 a month after a free first month, and that covers hosting, security, backups and changes by message.
- How long does it take to build a website?
- About half an hour. You describe your business in a chat, choose one of the two or three design directions built for it, and your home page is built in about twenty minutes. Once you approve it, the rest of your pages take about ten minutes more and the site goes live on your own domain.
- Can I change my website after it's built?
- Yes. Send a message in your dashboard or on WhatsApp, such as new opening hours, a new price or a different photo, and we make the change and put it live. There is no editor to learn, and small edits like these are covered by the credits on your monthly plan.
- What if I don't like the design?
- Nothing else is built until you approve your home page. Before you approve it, you can ask for up to five changes and one complete rethink, all included. You also choose the design direction yourself at the start, from two or three built for your business.
- Do I own my domain?
- Yes. Your domain is yours and stays yours. Your site runs on it from our hosting. If you cancel your plan, the domain stays yours: one you bought or transferred through us keeps renewing on your card until you turn auto-renew off or transfer it out.
- Do I need to know anything technical?
- No. You describe your business the way you would tell a customer, pick a design direction and approve your home page. Hosting, security and backups are part of the monthly plan, and every change after launch is a message.
- Do I have to fill in a brief or pick a template?
- No brief and no templates to browse. You answer a few quick questions: your business name, where you are, what you do in your own words and the pages you want. Two or three design directions come back built from what you said.
- What's next for ThemeSmith?
- We are building a growth engine: a part of the service that keeps improving your site on its own, for search, for content and for answering enquiries. It is not here yet, and we will say when it is.
Tell us about your business, the way you'd tell a customer.
£29 for your first page, £15 for each one after. Hosting is free for the first month, then £15 a month. Cancel any time.